Form Films

Form in top 50 global companies

larry — Wed, 22 Feb 2012 16:54:55 +0000

50 Grove, Wsitia’s dedicated video production directory has chosen Form is one of it’s leading providers of video content. Their goal is to make is as easy as possible for businesses to connect with the best content producers. But why listen to us, let them tell you.

How brave is your brand?

larry — Thu, 26 Jan 2012 18:02:23 +0000

I’ve just seen that rarest of things, branded content that I actually wanted to watch. More than that I sent it to Laura across the office, who sent it to her partner Rich, who… well you get the picture. We enjoyed it so much it really did go viral. And this wasn’t some 30 second one trick pony, but a full five minute drama starring Jason Bateman with scripting to die for. But before you race down this post to watch it for yourself, what’s my point?

Well when it comes to your brand, just how brave are you? I know everyone’s always talking about bold must see content. But the truth is who’s really making it? The problem is that when it comes to their own brands most marketeers and managers can be at best a little myopic and at worst narcissistic. Sure, YOU live and breath your brand, but that doesn’t mean everyone else will too. Shock revelation…. To really get watched you need to create something that people really want to watch. And there’s a big difference between that and what you think people SHOULD like.

OK this film is for Orbit gum, but the point stands whether you’re a mass market brand or blue-chip professional services firm. Build something people want and they will come. Build what you want and feel the silence. Nine times out of ten brave will win the day.

Where do good ideas come from?

larry — Thu, 12 Jan 2012 12:03:38 +0000

The hunch is beautifully illustrated by Andrew Park at Cognitive Media.

You’ve got (video) mail

larry — Wed, 11 Jan 2012 16:25:28 +0000

Why businesses are incorporating video into email marketing.Our hosting partners Wistia have created yet another insightful info graphic on why email marketing needs video.

We Use Only The Best Lenses

larry — Thu, 05 Jan 2012 18:40:24 +0000

We use only the best lenses like Clemento.

macro kingdom from clemento on Vimeo.

Movies on the Move

larry — Thu, 05 Jan 2012 12:34:35 +0000

Do people prefer watching videos on their desktop or on their mobile device? Turns out they prefer to walk and watch, rather than sit and stare. Great isight from our partners Wistia.

Like a Boss

larry — Tue, 29 Nov 2011 16:08:19 +0000

A recent Forbes insight survey discovered that almost 60% of C-Level U.S business executives said they’d watch an online video before reading text covering the same topic on a webpage.

Infographic by: Wistia

A Chance Encounter

larry — Tue, 29 Nov 2011 09:08:58 +0000

A chance encounter and shared moment with one of natures greatest and most fleeting phenomena.

Murmuration from Sophie Windsor Clive on Vimeo.

Great Lateral Thinking

larry — Tue, 22 Nov 2011 10:58:23 +0000

It’s not always what you say about your own company. Sometimes what someone else says can be far more powerful.

How not to win business

larry — Fri, 18 Nov 2011 13:23:50 +0000

If you work in Digital and you’ve ever pitched or been pitched to then you need to see this animation.

A: It’s very, very funny. (A big thank you to digitalagencyexpert.com).

B: It’s a reminder of the timeless truth, that it’s better to have a focused offering, not bullsh*t that you can do it – like the hapless chump in this film!

Enjoy.